Advice
We've been using this data for more than a year now and making considerable profit, below is advice based on what we've learn't along the way. Don't take all the advice as cast iron, everyone's circumstances are different (stake, time, effort)
Our general pricipal is based on making a large number of small profits, we advise you to take this approach as well.
Maximising Profits
To maximise the amount of stake you have available, whether you're using a stake of £500 placing 2/3 bets per week or £2,000 placing bets daily, it is a good idea to use an online banking merchant like Neteller. If you use your credit/debit card you can deposit into a bookmaker instantly and place your bet. However, once the event has concluded and you're ready to withdraw you winnings, to invest in a subsequent event, the withdrawl process can take up to three days with a debit/credit card!!! This means your stake is not earning you anything during this period, merchants such as neteller take a few hours and are sometimes instant. Not all Bookmakers use neteller, some have alternatives and there are a few who only allow card deposits and withdrawls.
The most common initial approach is simply to select the bet with the highest yeilding return regardless of event time or bookmaker. A far more profitable approach is to look at event time! Getting 8% on an event one week away is great, but wouldn't it be better to place a bet on an event 8 hours away, then withdraw your stake and use it again the following day! You might be able to re-use your stake five times, before the original event you considered (1 week away) has been played.
It is also worth considering which bookmaker is best for betting with, using bookmakers who take neteller as opposed to those who don't can allow you to recylcle your stake far faster and ultimately make far more money!
Typically most sporting events are played at the weekend and therefore as the time of the event draws closer the number of betting opportunities increases along with potential yields. If you only wish to spend two or three hours a week placing bets, you should probably favour placing bets on Fridays as opposed to Tuesdays. A graph is provided on the home page which gives you an idea of the trends, obviously this varies from week to week.
How much could I earn?
This depends on the stake money you are able to invest and the amount of time you wish to spend, lets take a look at a couple of examples...
A student at university sets aside £1,000 soon after their student loan has been received. Spending only two or three hours a week you could expect to be able to place around six bets wagering £500 per event. This is realistic figure allowing time for the event to occur, money to be sent back to your merchant bank (Neteller) and the next bet to be placed. At an average profit of 3.5% this would give you a total of £105 per week. Not bad for a few hours work!
If you had £3,000 stake money, you could be looking to place around fourteen bets in one week. Again assuming an average of 3.5% profit this would give you a total of £245. Far better than having it sat in the bank!
In no time at all you could be building up you stake money, increasing your profits!!
How Much To Bet
One of the first considerations should be how much to wager on an event. The majority of bookmakers list the maximum amount they will accept per event, this varies considerably. A large premiership match may be over £1,000, a small rugby league game may be less than £100.
Once you have verified that a bet you wish to place has the correct odds you should calculate the total amount you wish to place on each outcome. You don't want to be in a situation where you have put a large amount on one outcome at bookie A and cannot match that with a bet on the other outcome at bookie B.
In general, if the limits are very high for an event we'd suggest a figure of around £500-£700 to wager in total, you will be able to use your judgment on this as you gain experience. There is a calculator provided on the page containing your data to help you.
If you are just starting you may want to get used to the system and use a small stake.
Account Restriction
If Bookmakers suspect suspicious activity on an account they may limit the size of the bets you are able to place. You won't lose any money (after all you've done nothing wrong) it is simply an incovenience as your future bets will be smaller.
This rarely occurs but we suggest that you round your bet amounts and limit the amount of money you place on more obscure events.
Odds Comparison
Odds comparison sites are good to get an impression of a market. It is useful to check here when first looking at betting on an event. The price information we analyse, to highlight these opportunities is kept up to date but quite frequently odds will alter. Odds comparison websites are good tools to check if the prices are still valid (you may have just missed one!)
Avoid Bookermaker Errors
From time to time the bookmakers will make errors when setting their odds. We have algorithms to detect when this occurs but they are sometimes hard to distinguish.
If a bookmaker has set the odds of an event in error for example instead of 10-1 they put 100-1 they have the right to change this. They will usually email you informing you of their mistake and allow you to cancel your bet or continue but at the correct odds.
This is an issue if you have already placed a bet on an opossing outcome. This does not happen often but in order to prevent getting into this scenario a quick look at an odds comparison websites will highlight any vast differences between bookmakers. If for example 8 bookies had Manchester United to win at odds of around 1.8 and one of the bookmakers had them to win at odds of 8.0 then you can quickly see this is a huge variance.
If it looks too good to be true … then it probably is. Just ignore the bet and go for something else, there's plenty more opportunities!!
Avoid Errors
Attention to detail is key. Double check event date and start times, make sure the home team and away teams are consistent. It's also worth checking the rules on each bookmaker, the bookmakers make this very easy so it's worth spending a couple of minutes checking.





